We love to partner with teams to whiteboard ideas and land on solutions together.
Reading widely helps give us a ton of ideas complimenting our experience
that we would love to share with you.
Check out our book recommendations below!
Purple Cow - Transform your business by being remarkable!
Seth Godin, serial entrepreneur and author based in America, originally published this brilliant book back in 2002 which he has iterated several times since. A Marketer by trade, Godin offers generous amounts of practical business advice and tactics in just 144 pages that focuses intently on the customer and, what he describes as a transformation from what was once about consumer ‘wants’ to what they ‘need’. He continuously cites the impact and importance of how to reach early adopters who he refers to as ‘sneezers’ – those that will take personal pleasure in being the first to spread your product, content, services or ideas to anyone that will listen. Godin refers to the execution of a great product as the ‘purple cow’. He complains that too many businesses ‘play it safe’ and fail to re- invest in new ideas. I would strongly recommend this book to anyone interested in thinking practically and creatively about how both their customer and their employees’ experiences can be improved.
Ctrl Alt Del
You could easily assume that this book was written for a post-COVID world yet Mitch Joel actually wrote this book seven years earlier in 2013. He delivers a strong personal message throughout, to take ownership for both your business and yourself, if you don’t then your business will die and you will find yourself unemployable within five years. The book is split in two parts: ‘reboot business’ and ‘reboot you’. Joel asserts that businesses don’t know how to adapt, and most of the people working for these companies don’t know how to change their old ways. He emphasises the importance of businesses making more intimate connections with their customers that simply deliver value. He provides solid case studies and gives huge kudos to businesses who continue to create diverse product offerings that surprise and delight their customers. He believes businesses should obsess about data and do anything they can to make themselves ‘one screen friendly’. A must read for anyone that seeks excitement from making their product or service offerings simplistic & irresistible. How can we make this happen in your business?
Why is the game ‘Candy Crush’ so addictive? Why are marathon runners so desperate to finish a marathon in less than four hours? This is a revolutionary book by Adam Alter. A Professor of Psychology and Marketing based in New York, Alter digs deep to explore and dissect just how businesses tap into our personalities in pursuit of making their product offerings so addictive to customers. The book itself is addictive and hard to put down. Alter professes that there is an ‘addict’ component in each of us, companies simply do a great job of tapping into that whilst triggering our internal happiness and craving for more along the way. He dedicates an entire chapter to our fixation with goal setting, how many of us make numerous sacrifices for the promise of long-term success only to be left disappointed post completion. He articulates a strong case that suggests that we instead reach a greater sense of accomplishment through easy to see progress. Alter provides his definition of ‘reverse engineering behavioural addiction’ and how we can leverage these products to help us communicate and set boundaries for the good of our well-being.
Rebel Ideas - The Power of Diverse Thinking
The Sunday Times No. 1 bestseller by a superb journalist, speaker and consultant based in London. Rebel Ideas writes in a fluent non-directive style encouraging the reader to reflect on both his perspectives and studies throughout his book. He divides ‘Rebel Ideas’ in to seven chapters. Syed demonstrates superb thought leadership. There are several themes that encourage the reader to ask ourselves why we often subconsciously conform. He talks not just about the psychology of this but shares some tragic, real life consequences of doing just that. I most enjoyed his perspectives about what he defines as a group of rebels vs a group of clones, his perspectives about constructive dissent and the consequent tragedies affiliated with our ability to innovate. This is a thought provoking work of art that would serve numerous team, businesses and groups as a practical resource to continuously revisit as they seek to improve both collectively and individually.
“We spend more time working than doing anything else in life – it’s not right that the experience of work should be so demotivating and dehumanising”. Laszlo Bock launches both barrels in this popular book. Bock professes that Tech giant Google ask their 135,000 employees to come to work as you are and harness your full potential. He says all businesses must make their Board and Executive team accessible to all employees (I wonder how many businesses are brave enough to make that happen?) Bock believes all employees should be encouraged to think like Founders and that employees should feel empowered to help create the type of business that they want to work for. He expands on this point much further in the chapter 6, ‘Let the inmates run the asylum’. He says that the best thing about Google is that they are quite happy for every global business to copy their ideas. Put simply this book is a masterpiece, the common thread throughout being that an employee centric business isn’t hard to replicate and done successfully will reap countless opportunities that transform how we can all live and lead.